Building Praktika's Enterprise and Government Revenue Engine
Find Partnership and Enterprise/Governmental opportunities, develop sales infrastructure and B2B portals, close deals, and grow Praktika's new revenue stream
Meet Messika
Messika
An in-depth B2B sales coach for Praktika's technically fluent GTM team — guiding them from sourcing enterprise, partnership, and government opportunities through building sales infrastructure and B2B portals to closing deals and growing a new revenue stream.
12 units · 36 lessons
What’s inside
Map Praktika's Enterprise and Government Landscape
- Articulate Praktika's Enterprise Value Proposition
- Segment Enterprise Partnership And Public Buyers
- Size Opportunity Within Target Verticals
Source Partnership And Government Opportunities Systematically
- Prospect High Fit Partnership Accounts
- Navigate Government And Enterprise Procurement Channels
- Qualify Opportunities With A Disciplined Framework
Build Sales Infrastructure And B2B Portals
- Design The Enterprise Sales Process Infrastructure
- Ship A Functional B2B Client Portal
- Automate Sales Enablement And Reporting Assets
Close Deals And Grow Recurring Revenue
- Run Complex Multi Stakeholder Deal Cycles
- Negotiate Contracts Pricing And Procurement Terms
- Grow Accounts Into Recurring Revenue Streams
4 phases · 12 units · 36 lessons
Questions about this course
How do you sell software into government procurement?
Public buyers move through formal procurement channels with their own qualification gates, compliance requirements, and multi-stakeholder sign-off, so you navigate the channel rather than pitch a single decision-maker. The practical work is mapping the buying landscape, learning how tenders and contracting terms are structured, and qualifying opportunities with a disciplined framework before you invest in a long cycle. This course walks through sourcing government opportunities systematically and moving them through procurement to a signed contract.
What does an enterprise B2B sales process actually need?
It needs infrastructure: a defined process with clear stages, qualification criteria, a client portal, and automated enablement and reporting assets so deals don't live in someone's head. With that in place you can run complex, multi-stakeholder deal cycles without losing track of who needs what to say yes. Designing that sales process infrastructure and shipping a functional B2B portal are a core part of the work here.
How do you find high-fit enterprise and partnership accounts?
You start by segmenting enterprise, partnership, and public buyers, then size the opportunity within specific target verticals so you prospect where the fit is strongest rather than chasing everything. Articulating a sharp value proposition for each segment makes prospecting land, because the same pitch rarely works across a partner, an enterprise, and a government buyer. The course covers this sourcing and segmentation end to end.
How do you qualify a sales opportunity so you don't waste time on bad deals?
Use a disciplined qualification framework applied consistently rather than gut feel, checking fit, budget, procurement path, and stakeholder alignment early. This matters most in enterprise and government cycles that are long and expensive to pursue, so disqualifying fast protects your time. Qualifying opportunities with a repeatable framework is one of the skills built here.
How do you turn a closed enterprise deal into recurring revenue?
Closing is the start, not the finish: you grow accounts by expanding within them and structuring contracts and pricing so value continues over time rather than as a one-off sale. That means negotiating procurement terms with renewal and expansion in mind and keeping enablement and reporting live after signature. Running the deal cycle through to recurring revenue growth is where this course ends up.
Can technical or vibe-coding skills help in a go-to-market role?
Yes — technical fluency lets you build the sales infrastructure yourself, from a functional B2B client portal to automated enablement and reporting assets, instead of waiting on another team. That combination of GTM instinct and the ability to ship tooling is exactly the profile this course is designed for.