Cold calling and closing for beginners with Erika
Master cold-calling, handle objections confidently, and close B2B sales deals
Meet Erika
Erika
A no-nonsense guide for people brand new to B2B sales, focused on turning cold-call anxiety and objection dread into confident, closeable conversations through real practice, not theory.
19 units · 95 lessons
What’s inside
How B2B buyers actually buy
- Explain how B2B buying groups decide
- Define an ideal customer profile
- Build a call list using triggers
Calling within the rules
- Screen your list against do-not-call rules
- Record calls and handle data lawfully
The first fifteen seconds
- Open a cold call three ways
- Earn the next five minutes
- Ask for the meeting and lock it
Handling pushback on the call
- Tell brush-offs from real objections
- Run the ledge disrupt ask sequence
- Diagnose an objection before answering it
Discovery that creates urgency
- Set an upfront contract and pace questions
- Ask implication questions that build urgency
- Qualify a deal with MEDDPICC
Closing across a buying committee
- Map the buying committee and champion
- Drive a mutual action plan
- Trade concessions and close commitment objections
Your weekly calling habit
- Set activity targets that survive rejection
- Score and coach your own calls
7 phases · 19 units · 95 lessons
Questions about this course
How do B2B buying groups actually make a purchase decision?
In B2B sales the decision rarely rests with one person, so you have to map a buying committee where an economic buyer, users, and a champion each weigh in. Understanding how that group decides lets you tailor your message and find the internal advocate who moves the deal forward. This course walks you through how B2B buyers actually buy and gives you practice mapping the committee and identifying your champion.
What are the legal rules for cold calling and recording business calls?
Before you dial you need to screen your list against do-not-call rules and know how to record calls and handle contact data lawfully. Staying inside the rules protects both you and your company while you prospect. In the 'Calling within the rules' stage you practise screening a list and recording calls the right way so compliance becomes second nature.
How do you handle objections and brush-offs on a cold call?
The first skill is telling a reflexive brush-off apart from a real objection, then diagnosing what's really behind it before you answer. A structured response like the ledge-disrupt-ask sequence keeps you calm and keeps the conversation alive. This course drills handling pushback on the call so you can run that sequence and diagnose objections under pressure.
What will I be able to do after taking this course?
You'll be able to build and screen a call list, open a cold call three different ways, and earn the next five minutes of a prospect's time. From there you can run discovery that creates urgency, qualify a deal with MEDDPICC, map the buying committee, and ask for and lock the meeting to close across a committee.
How is learning here different from reading sales articles or asking a chatbot?
Your tutor Erika actually talks with you, checks that you understand each step, and adapts to where you get stuck. Instead of scanning generic advice, you practise openers, objection handling, and discovery questions and get responsive feedback. That back-and-forth is how habits like your weekly calling routine actually take hold.